Millennials Are Buying Homes Because of Their Pets

Millennials are driving change.  Spending trends reveal that they are an ethical group, concerned with environmental protection, and health-conscious behaviors. They choose Whole Foods over fast food, and flavored wine over wheat-based beer.  From paper napkins to diamonds, it seems a wide range of industries will be affected as Millennials surpass Baby Boomers in purchasing power.

Not surprisingly, savvy Millennials look for value in their investments, and in 2016 they were the largest demographic of home-buyers.  However, there is a twist.  Millennials have a special reason for purchasing homes, according to the American Kennel Club.

I Bought this House For My Dog

While some people purchase for investments, and others to start a family, Millennials are buying homes for their dogs.  The AKC cited a Harris poll taken of new homeowners, and their reasons for purchasing a new home.  According to the study, 33 percent of Millennial homeowners bought a house so their dogs would have more space to roam, particularly a yard.  By comparison, marriage was only the driving force for 25 percent of Millennials homeowners, and children fell far behind with only 19 percent citing them as motivation for getting a home.

That might seem like unusual behavior, but for the millennial generation it’s anything but. Millennials have traditionally pushed marriage down the list of priorities, choosing to live with partners for longer before tying the knot. Having kids is similarly lower on the list of priorities, because millennials understand better than anyone how expensive it can be to care for kids. However, as the product of the Great Recession, millennials also seek comfort and stability in their lives. And what is more stable or comforting than a dog? Someone who is always happy to see you, and who loves you unconditionally?

Other data backs up the close relationship millennials have with their dogs. When compared to baby boomers, and members of Generation X, millennials were more likely to buy presents for their pets (toys, treats, etc.), and they were more likely to take their pets to the vet more often. Sure signs that, for millennials, the quality of life their pets experience is important. And, perhaps most tellingly, millennials own the most pets now, surpassing previous generations in the sheer volume of animal companions they have.

Deciding What Matters

Millennials have confused so many businesses because the things they value seem so drastically different from previous generations. In many ways that’s true. However, understanding that value and thrift are at the core of millennial spending habits is key to making sense of why they do what they do. They understand value, and they want to know what they get out of every dime they spend. A status symbol doesn’t matter to them, and they have no interest in the luxuries and leisure of older generations… they want what they want, and they’re not shy about paying for it. Which often means that older, more established trends get thrown right out the window.

For more information about the relationship between millennials and their pets, simply contact us today!

Top 5 Dog Gadgets for Busy Millennials

We all love our pets, but today’s busy world makes it difficult for us to spend as much time with our furry friends as we would like to. Additionally, most pet activities can tie up our hands and make it difficult to stay connected to our friends, family, and jobs.

Through using modern pet technology, we can keep up with our busy days while making sure that our dogs are not missing out on our affections or guidance. Check out these 5 amazing pet products that will help bring you and your best friend into the 21st century:

Whistle 3 GPS Pet Tracker

Whistle 3 GPS Pet Tracker
Anybody who has had their dog go missing knows that it is one of the most frightening and stressful experiences for pets and owners alike. The Whistle 3 GPS Pet Tracker is an award-winning device that easily fastens to your pets collar and sends an alert to your smart device if they ever get out.

Using an interactive map and advanced GPS, you can easily recover your lost pet before they get into any more trouble. You can also track your dog’s daily exercise levels at home or on a leash using the free app, which is available on both iPhone and Android.

Clearly Loved Pets Lucidium Dog Pen

Lucidium Dog Pen by Clearly Loved PetsPet parents who prefer to leave their dog at home in a more controlled environment need look no further than Clearly Loved Pet’s revolutionary Lucidium Dog Pens, which offer a safe and aesthetically pleasing space for your dog to romp while you are away.

Available in various colors and three sizes to accommodate small to medium-sized breeds, these modern dog pens create a cage-free environment in your home that can both aid in training and decrease stress.


Petnet SmartFeeder, Automatic Pet FeederMake sure Fido never misses lunch with the Petnet Smartfeeder and the Petnet App, which work together to allow you to schedule and portion meals according to your pet’s age, weight, and activity level.

The Smartfeeder holds up to 7 pounds of pet food, keeping it fresh and dispensing the correct amount every meal time. This automatic pet feeder also integrates with Nest Cam and Amazon Alexa, making it the perfect new addition to your pet friendly smart home.

Petcube Bites

Petcube Bites Pet CameraCheck in on your pet and reward them for staying out of trouble when you are away with Petcube Bites, the Wi-Fi enabled pet camera with a built-in treat dispenser.

This sleek device can be placed on a flat surface or mounted on the wall, automatically recording any major movements and notifying you of what your pet is up to. The Petcube App’s HD video and microphone functionality allows you to see and speak to your dog, even when you are away from home.

Pavlovian Puppy Potty Trainer

House training a new puppy is a difficult endeavor, especially with a busy schedule that leaves your new pet unsupervised at home. The Pavlovian Puppy Potty Trainer gives your new pup a safe and appropriate place to relieve themselves while also reinforcing their good behavior with treats. It works like this: the internal sensors in the puppy pad base detects moisture and sends a signal to the treat dispenser, which releases a reward. The device also features a handheld remote so that owners can continue training when they are home.

While technology has made it possible to keep our dogs at home despite the ever-increasing demands of a modern lifestyle, it is important to be present and spend time with our canine companions whenever possible. Ultimately, fostering and maintaining the bond between you and your pet is more important than a text message, conference call, or an impromptu night out. What sort of cool gadgets do you use for your pets when you are on-the-go? Contact us today to learn more about our modern dog pens and the rest of our amazing products!

Millennials and Their Pets

Pets of Millennials are some lucky little critters. If there’s still an argument about whether Millennials are “Generation Nice” or “Generation Me”, the animals that live with them might be able to settle that debate. Millennials are more socially, ecologically, and empathetically aware than previous generations. This has led to a conscientious approach to pet care that creates happy homes, healthy lifestyles, and enduring bonds between Millennials and their four-legged family members.

Animal Welfare and Animal Rights

Animal welfare and animal rights are not novelty concepts to Millennials. Their generation was raised in a society that more frequently called out inhumane treatment and rejected animal cruelty as acceptable. Given their unprecedented access to information via the Internet, Millennials have gained an advanced education in pet food and grooming ingredients, composition and design of bedding, toys, and housing, and whether these things are healthy or harmful.

With compassion for animal welfare instilled in them as children, they’ve taken this education to heart. As adults, Millennials demand healthy and sustainable pet food and pet care solutions, driving pet supply industries toward greater transparency and ethical product manufacturing.

Millennials and Their Relationships with Pets

The significance of pet relationships to Millennials is enhanced by their lifestyle choices. They are staying single longer or holding off on marriage indefinitely, and, for many, adopting pets has replaced having children in their early adulthood years. Family is as important to Millennials as it is to their predecessors, but with a larger percentage of their generation enrolled in college and fewer of them purchasing homes, traditional lifestyle choices aren’t as feasible or as practical as they once were. Millennials provide homes for pets that need them, and those pets become family members, providing companionship and care-taking fulfillment.

The importance of pets in the lives of Millennials is evidenced by their inclusion in daily activities and social circles. Millennials’ love for animals has given rise to pet-friendly cafes and department stores, animal family social media accounts, thousands of YouTube pet videos, and a new wave of animal rescue and pet welfare organizations.

Millennials are the generation that animals have been waiting for. A generation that respects them as individuals, is concerned about their quality of life, and is empathetic to the effects of poor or proper care. Lucky for them both, independent, kind-hearted Millennials are reaching adulthood at a time when the homeless pet population is exploding. The nature of the Millennial generation provides the opportunity to fully enjoy the benefits of the symbiotic people-pet connection while promoting responsible action to mitigate the negative impact that domestication has had on animal populations.

Millennials Are Socially Minded

Many Millennial priorities diverge from those of generations before them. Placing less emphasis on material wealth, they are more socially minded and choose healthy relationships with people, animals, and the environment over accumulation of goods. They prioritize the health, well-being, and happiness of their pets and their purchases reflect the value that Millennials place on these significant relationships.

According to Nathan Richter of Wakefield Research, 76% of Millennials say they would splurge on their pet instead of on themselves. Empathetic to their pet’s physical, mental, and emotional satisfaction with daily life, Millennials are redefining the concept of well-cared for pets, setting a precedent for the compassionate treatment of animals for generations to come.

Humane Treatment of Animals

The idea of humane treatment of animals has taken root in society and is bearing fruit in this generation. Clearly Loved Pets considers this to be the right direction and our acrylic indoor enclosures reflect our dedication to improving the lives of animal family and friends. Contained but uncaged, our enclosures provide the boundaries of a crate when needed, but with the comfort of visual inclusiveness and a paw-friendly design. Contact us today for more information on how our acrylic pens enhance the safety and well-being of your pet when circumstance requires them to have their own designated space in your home.